Cookies Policy
What are Cookies?
Cookies in a web browser are small text files placed by a website in the data automatically stored by the web browser on your computer or mobile device. These files allow software to store information about the content you view and interact with, for example:
- Remembering your preferences, settings, and items in your shopping cart.
- Analyzing how you use online services.
- Tracking your current location through our application to provide you with the best coordinates and results for nearby hotels and other venues as a form of advertising and marketing that may interest you.
What is the Purpose of Cookies?
The cookies we use can be divided into three categories based on their purpose: functional cookies, analytical cookies, and marketing cookies. These are explained by their functions in the table below:
| Purpose | Description |
|---|---|
| Remember User Preferences | Such as the selected language, time zone, or preferred currency. |
| Enhance User Experience | Such as remembering the last page you visited or whether you've seen a specific pop-up previously. |
| Support Interactive Features | Such as enabling the "remember me" feature during login or playing embedded videos from external services (e.g., YouTube or Vimeo). |
| Improve Functional Performance | Enabling content personalization features based on the user's previous behavior on the site. |
| Analyze Visitor Numbers | Determining the number of people visiting the site during a specific time period. |
| Track Browsing Behavior | Such as the most visited pages, time spent on each page, navigation path between pages, and whether the visitor is new or returning. |
| Monitor Errors and Issues | Helping to identify pages that encounter problems or lead to quick user exits. |
| Measure Advertising Campaign Performance | Assessing the effectiveness of promotional campaigns or links from other websites. |
| Display Personalized Ads | Helping to show ads tailored to the user's interests based on their previous behavior and preferences. |
| Measure Ad Effectiveness | Tracking how many times an ad is viewed, clicked, or leads to a purchase. |
| Create User Profiles | Used to build a "profile" of user interests based on their visits to multiple websites. |
| Retargeting | If you visit a product on a shopping site and don't book it, you may later see ads for that product while browsing other sites. |
We and our partners use marketing cookies, including social media cookies, to collect information about your browsing behavior. This helps us and our partners identify the products to display to you within and outside our site, as well as deliver and send personalized content and ads on our platform, other websites, and through notifications and emails. Personalized content is based on your browsing and the services you've booked. These cookies also enable sharing or liking pages on social media.
We work with selected third-party companies to collect and process data. We may occasionally share information (such as your email address or phone number) with some of these third parties to allow them to link that information with other data they collect separately (usually independently of Space K) to help us engage with a specific audience or deliver targeted ads.
Important Note: If we learn (e.g., through a customer support request) that we have processed personal data of minors without proper parental or guardian consent, we will delete it.
What are Your Options?
Where applicable, we offer you the option to opt out of analytical and marketing cookies. Most browsers also allow you to choose which cookies to accept or reject. Refer to your browser's help function for more details. Note that if you choose to block certain functional cookies, you may not be able to use or benefit from some features of our services.
You have the right to transfer, correct, or request the deletion of your data in accordance with applicable laws in the Kingdom of Saudi Arabia.
How We Use Artificial Intelligence and Make Automated Decisions
We are constantly exploring opportunities for innovation and improving customer experience using new technologies like artificial intelligence (AI) systems. Currently, we use AI for the following purposes:
| Purpose | Description |
|---|---|
| Enhance Secure and Reliable Service and Prevent Fraud | AI systems based on machine learning monitor our platforms for fraud attempts, complaints, and potential user or venue provider misconduct with greater speed and accuracy than manual methods. These systems scan transactions and content on our platform for risk indicators. Transactions and content flagged as higher risk for fraud are referred for human review. |
| Display the Most Relevant Content | We use additional AI systems to enhance customer experience and personalization on our platform. This includes using AI to predict the most suitable/best product category for you and bringing the best options to your attention. This may involve sending details of a venue we believe may interest you (where you've consented to this communication) and ranking search results to place the best matches at the top of your feed. Our page on how we work provides more information about our recommendation systems, including how to manage your personalization preferences. |
| AI-Powered Venue Planner and Interactive Chats | We may use AI to develop and deliver interactive chats and an AI-powered Space K venue planner, enabling you to ask questions about a venue or service and receive relevant AI-generated responses or itinerary suggestions. The AI venue planner will use any personal data you share with it, as well as your search and booking history on our platform, to provide personalized recommendations. |
| Improve Our Services | We may use the above information to develop, train, and enhance our AI systems. |